Global digital strategy, website design, digital pr, and branded entertainment.
Integrate & optimize digital channels with traditional advertising and PR activity.
Consumers are researching alcohol types and engaging with brands and are receptive to interruption and influence.
Increasing Belvedere’s digital footprint and putting the brand in consumer’s front of mind by creating a global digital platform, expanded content footprint, and SEO optimization.
Result (during the first year)
- Increase in unique visitors: 350 to 39,000/month
- Time spent on site has doubled: 1.21 - 2.46 minutes
- Google search volume for belvedere within alcoholic beverages increased by 12%