Belvedere Vodka
We are now into our second successful year with Belvedere Vodka, increasing our achievements with leading digital support for initiaives such as BML (Belvedere Music Lounge) and adventuring into mobile development.
Project Specification
Global digital strategy, website design, digital pr, and branded entertainment.
Challenge
Integrate & optimize digital channels with traditional advertising and PR activity.
Insight
Consumers are researching alcohol types and engaging with brands and are receptive to interruption and influence.
Work
Increasing Belvedere’s digital footprint and putting the brand in consumer’s front of mind by creating a global digital platform, expanded content footprint, and SEO optimization.
Result (during the first year)
- Increase in unique visitors: 350 to 39,000/month
- Time spent on site has doubled: 1.21 - 2.46 minutes
- Google search volume for belvedere within alcoholic beverages increased by 12%