Belvedere Vodka Masterclass
As the digital agency of record for Belvedere Vodka, Last Exit assisted the brand in looking for new enticing ways to create brand evangelists, facilitate deeper engagement with existing fans, and expand the brands reach with new fans. With this, Master Class was formulated to provide a classroom setting of vodka related topics, with curriculums consisting of product education, history, tips, and cocktail preparation.
The animation technique of all videos produced by Last Exit pulled in kinetic-type motion graphics. With the addition of 3D bottle renditions, the kinetic-type technique of mixing motion and text, at short intervals of 20-30 seconds, elevated the content to be continually engaging for the end user.
All have been wrapped into an HTML5 web experience utilizing "Bullet-Time" sequences shot at New York's Cielo bar/night club.