“It’s an accident of geography. It’s not ‘there are no drugs.’ It’s ‘there are no drugs for poor people in that geography.’ It’s about justice.” -Bono

December 1^st is World AIDS Day, but AIDS is something that people all around the world have to live with every day of the year. Bono’s statement is powerful, and while news stories celebrate strides to find a cure for AIDS, there are still people that cannot access the drugs we have to make the disease manageable.

Perhaps it is true that the unavailability of drugs is an accident of geography, but it is no accident that a person’s socio-economic status in the world plays a part in the puzzle. Money talks. Some say it seems that poverty has become a crime, and for anyone with HIV/AIDS, it seems the punishment for that crime is death, and that is not justice. Every day approximately 1,000 innocent children are born into the world with the disease, and as global citizens, we owe it to them to save them.

Our client, Belvedere Vodka has joined forces with (RED) to fight for justice and an AIDS free generation of newborns by 2015. Belvedere launched their official (PRODUCT) RED in September this year, creating a special edition bottle to house their original super-premium vodka, dubbed (BELVEDERE) RED. With 50% of Belvedere’s profits from (BELVEDERE) RED going towards the Global Fund, the fight against HIV/AIDS pushes on.

Drinking for a cause is definitely something we at Last Exit are down for. It’s time we all joined (RED), starting with a bottle or two of (BELVEDERE) RED.

Create a panel today and pledge to the cause at 2015Quilt.com